Nothe | Performance

Turn partnerships into a measurable growth channel.

We build, launch and manage affiliate, referral and performance partner programmes. We find the right partners, track every conversion and grow what works.

Strategy
Recruitment
Tracking
Management
Optimisation
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The Challenge

Partner programmes are easy to start. Harder to make productive.

Many companies start an affiliate or referral programme. The first partners sign up, and then the programme stalls. The software works. What is missing is someone who owns the programme.

Partners sign up but never activate.
Partners sign up and get a link, but most never send a single visitor.
Tracking and attribution become difficult to trust.
When a sale is not tracked or a commission is unclear, partners stop promoting.
Recruitment becomes a volume exercise instead of finding productive partners.
You get hundreds of sign-ups, but very few partners with the right audience.
Nobody consistently manages, activates and optimises the channel.
Marketing, sales and finance all touch the programme, but nobody runs it every day.

Technology tracks the programme. Active management grows it.

What Nothe Does

One partner for the entire programme.

Strategy, set-up, recruitment and daily management. All in one Nothe service.

01
Strategy & Programme Design
We decide how the programme makes money: which partners, which markets, what commission and how sales are credited to partners.
02
Setup & Infrastructure
We set up the partner environment: tracking, offers, commissions, dashboards and reports.
03
Partner Recruitment
We find and contact affiliates, publishers, creators, referral partners and other suitable partners.
04
Onboarding & Activation
We give partners the information, materials, links and offers they need to get started.
05
Programme Management
We manage partners, campaigns, communication, approvals and commissions, every day.
06
Optimisation
We study the results per partner and decide where to grow, what to improve and what to stop.
Programme Types

Different partners. Different commercial models.

Nothe designs the programme around the result you want, not around a standard template. Each partner, market or campaign can have its own model.

Affiliate Programme
Pay partners for measurable sales or conversions.
Referral Programme
Reward trusted introductions that turn into real opportunities or customers.
Creator & Content Partners
Work with suitable creators and publishers, and pay them for measurable results.
Lead Partner Programme
Reward partners for accepted or qualified leads.
Revenue Share
Share an agreed percentage of generated revenue.
Hybrid Programme
Combine pay per sale (CPA), pay per lead (CPL), fixed rewards and revenue share.
The Nothe Method™ for Performance

Build. Recruit. Activate. Grow.

Four stages, one team. We build the programme once. After that, recruitment, activation and growth continue.

Step 1 of 6Step 2 of 6Step 3 of 6Step 4 of 6Step 5 of 6Step 6 of 6
StrategyInfrastructureRecruitmentActivationRevenueOptimisation
Optimisation feeds back into recruitment and activation, so the programme keeps improving.
01
Build
Programme strategy
Commercial model
Tracking
Attribution
Partner environment
Commission structure
02
Recruit
Partner profile
Partner research
Outreach
Applications
Qualification
03
Activate
Onboarding
Campaigns
Offers
Creative assets
Partner communication
04
Grow
Performance analysis
Partner activation
Commission optimisation
Campaign optimisation
New partner recruitment
Nothe Partner Infrastructure

The infrastructure behind the programme.

Every programme we manage can have its own partner environment in your brand style. Nothe sets it up and runs it. Your team does not have to operate another platform.

partners.yourbrand.com
Example view
Dashboard
Links & codes
Offers
Creative assets
Earnings
Payouts
Welcome back, Lumen Media
Partner programme · NL, BE, DE
This month
Clicks
4,812
Conversions
126
Commission earned
€3,940
Your tracking link
partners.yourbrand.com/r/lumen-media
Copy link
Your promo code
LUMEN15
Copy code
Your offers
Spring offer · 15% off first order
CPA · €18 per new customer
Live
Subscriptions · recurring commission
20% of revenue for 12 months
Live
Germany launch bonus
Fixed reward for the first 25 sales
Upcoming
Partner experience
Branded partner portal
Partner onboarding
Partner-specific offers
Creative asset management
Automated programme communication
Tracking & commissions
Unique tracking links
Promo codes
Conversion tracking
Attribution
Custom commission structures
Recurring commissions
Commission management
Management & reporting
Campaign management
Real-time reporting
Partner performance reporting
Multi-market programmes
API and integration options

"Your partners get a professional environment. You get visibility over every partner, conversion and commercial outcome."

Managed by Nothe

Software doesn't manage partners. People do.

Most companies do not need another platform to run themselves. They need someone who owns the channel: someone who recruits the right partners, keeps them active and acts on the numbers. That is what Nothe does.

Software only
Platform access
Tracking
Dashboard
Client manages programme
Client recruits partners
Client activates partners
Nothe | Performance
Programme strategy
Infrastructure
Partner recruitment
Partner onboarding
Activation
Ongoing management
Performance optimisation
Reporting

The technology stays in the background. Nothe runs the programme.

Performance Visibility

Know exactly what the channel produces.

Activity, conversions, revenue and commission for every partner and programme, in one live view.

Programme overview
Demo data
All programmes · all markets
Last 90 days
Active partners
64
Clicks
38,420
Leads
1,184
Conversions
612
Revenue
€184,300
Commission
€22,110
Conversion rate
1.6%
Revenue by partner
Lumen Media
€42,600
Northpeak Reviews
€31,900
Studio Vale
€24,400
Brightline Partners
€19,800
Kade Deals
€14,200
Revenue by programme
Affiliate
53%
€96,800
Referral
22%
€41,200
Creator & content
16%
€30,100
Lead partners
9%
€16,200
Top-performing partners
Partner
Type
Conversions
Revenue
Commission
Lumen Media
Publisher
148
€42,600
€5,110
Northpeak Reviews
Affiliate
112
€31,900
€3,830
Studio Vale
Creator
86
€24,400
€2,930
Brightline Partners
Referral
41
€19,800
€2,380
Kade Deals
Affiliate
74
€14,200
€1,700
Illustrative demo data. Not Nothe client results.
Example Programmes

What a managed programme looks like in practice.

Three common starting points and how Nothe handles them. These are example scenarios, not client results.

E-commerce brand · DACH expansion
Starting point
A proven online brand from the Benelux wants to grow in Germany and Austria. It does not want to raise its ad budget at the same speed.
Approach
An affiliate programme with offers per market. We recruit German-speaking publishers and creators, and set up promo codes and tracking per country.
What we work towards
A channel that pays per sale, with reports per partner and per market.
SaaS · Benelux
Starting point
A SaaS company gets its best customers through recommendations. But referrals are handled by email and spreadsheets.
Approach
A referral programme for customers, consultants and agencies. It includes tracking links, recurring commission and a partner portal in the company’s own brand style.
What we work towards
Every introduction is visible and rewarded fairly, so good partners keep recommending.
Subscription business · Europe
Starting point
An existing affiliate programme has hundreds of partners, but only a few of them generate sales.
Approach
We review partners, tracking and commissions. Then we reactivate promising partners, adjust the commissions and recruit in a targeted way.
What we work towards
Fewer inactive partners, more productive ones, and commission costs that match what the channel delivers.
Fit

A good fit when performance partnerships can become a real commercial channel.

Right fit
You have a proven product or service.
You can track a meaningful conversion.
You have sufficient margin for partner commissions.
You want to grow beyond paid advertising.
You want to build an affiliate or referral channel.
You already have a programme but it is underperforming.
You want someone to actively own the programme.
Not a fit
Unproven products
Extremely low-margin products
Mass influencer gifting
Social media management
One-off campaigns
Buying followers or traffic
Guaranteed revenue expectations
Reza Vinkes, founder of Nothe
Why Nothe | Performance

"I have built partner channels in technology, SaaS and e-commerce for more than 20 years. I have seen many programmes start and few succeed. The problem is rarely the software. It is almost always that nobody owns the programme. I built Nothe | Performance to be that owner, so partnerships become a channel that pays for results."

Reza Vinkes
Founder, Nothe
Connect on LinkedIn →
Engagement

Managed Performance Partnerships

Every programme starts with a short commercial assessment. Based on that, Nothe recommends the right set-up and management model.

The assessment determines
Commercial objective
Target partners
Markets
Programme type
Commission economics
Tracking requirements
Recruitment requirements
Management scope
Engagement model
+
Initial programme build
Strategy, commercial model, infrastructure, tracking and the first partner recruitment.
+
Ongoing management
Recruitment, activation, partner management, optimisation and reporting, month by month.
+
Optional performance-based component
Part of the fee depends on the agreed results, if the numbers allow it.

We agree scope and price after the assessment, based on your programme. No fixed packages.

Discuss your programme
FAQ

Questions, answered directly.

A managed service. Nothe builds and runs affiliate, referral and performance partner programmes for European companies. We handle everything: strategy, set-up, recruitment, onboarding, tracking, commissions, daily management, optimisation and reporting.
No. Programmes run on Nothe Partner Infrastructure: a partner environment in your brand style that Nothe sets up and runs for you. You can see everything, but your team does not get another platform to manage.
European e-commerce brands, SaaS and technology companies, subscription businesses, online services and B2B companies that work with partners. It fits especially well if you are entering new European markets, or if you now manage affiliates or referrals by hand.
Yes. First we review your current partners, tracking, commissions and results. Then we decide together what to keep, improve or rebuild.
With unique tracking links, promo codes and conversion tracking on your website, shop or CRM. Before launch, we agree which partner gets credit for which sale. If there is no standard connection, we connect through an API.
We choose the commission model per programme: pay per sale (CPA), pay per lead (CPL), fixed rewards, recurring commission, revenue share or a mix. Each partner, market or campaign can have its own model. Nothe handles approvals and the commission administration.
The Benelux, DACH and the rest of Europe. One programme can run in several markets, with its own offers, partners and reports per market.
No. We promise to build, manage and improve the programme properly, and to report openly on the results. Results depend on your product, your margin, your market and how partners respond.
Every programme starts with a short commercial assessment. We then recommend a programme build plus ongoing management. Where it fits, we add an optional performance-based part. There are no fixed packages.
One partner. One programme. Measurable performance.

Build a performance channel that pays for results.

Nothe builds and manages affiliate, referral and performance partner programmes for European businesses. From programme design and partner recruitment to tracking, attribution and optimisation.

Tell us about your product, your markets and any current programme. We reply within one working day. If there is a fit, we start with a short commercial assessment. You do not commit to anything before that.

Thanks. We will be in touch within one working day.
Something went wrong. Please email hello@nothe.co.