Nothe | Performance

Turn partnerships into a measurable growth channel.

We build, launch and manage affiliate, referral and performance partner programmes. From recruiting the right partners to tracking every conversion and optimising what works.

Strategy
Recruitment
Tracking
Management
Optimisation
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The Challenge

Partner programmes are easy to start. Harder to make productive.

Many companies launch an affiliate or referral programme, sign up the first partners and then watch it stall. The software is in place. What is missing is someone who actually owns the programme.

Partners sign up but never activate.
Applications arrive and links are issued, but most partners never send a single visitor.
Tracking and attribution become difficult to trust.
When a sale cannot be traced or a commission is disputed, partners quietly stop promoting.
Recruitment becomes a volume exercise instead of finding productive partners.
Hundreds of low-fit sign-ups, and very few partners with a relevant audience.
Nobody consistently manages, activates and optimises the channel.
The programme sits between marketing, sales and finance, so nobody owns it day to day.

Technology tracks the programme. Active management grows it.

What Nothe Does

One partner for the entire programme.

Strategy, infrastructure, recruitment and day-to-day management, delivered as one integrated Nothe service.

01
Strategy & Programme Design
Define the commercial model, target partners, commission structure, markets, attribution rules and programme economics.
02
Setup & Infrastructure
Configure the partner environment, tracking, attribution, offers, commission structures, dashboards and reporting.
03
Partner Recruitment
Identify and approach affiliates, publishers, creators, referral partners and other relevant performance partners.
04
Onboarding & Activation
Give partners the information, assets, links, offers and support required to start generating activity.
05
Programme Management
Manage partners, campaigns, communication, approvals, commissions and ongoing programme operations.
06
Optimisation
Analyse partner performance, conversion data and programme economics to identify where to grow, improve or stop.
Programme Types

Different partners. Different commercial models.

Nothe designs the programme around the commercial outcome you want, not around a standard template. Different partners, markets or campaigns can run different models.

Affiliate Programme
Pay partners for measurable sales or conversions.
Referral Programme
Reward trusted introductions that become qualified opportunities or customers.
Creator & Content Partners
Work with relevant creators and publishers on measurable performance agreements.
Lead Partner Programme
Reward partners for accepted or qualified leads.
Revenue Share
Share an agreed percentage of generated revenue.
Hybrid Programme
Combine CPA, CPL, fixed rewards and revenue share where appropriate.
The Nothe Method™ for Performance

Build. Recruit. Activate. Grow.

Four stages, run by one team. The programme is built once, then recruited, activated and grown continuously.

Step 1 of 6Step 2 of 6Step 3 of 6Step 4 of 6Step 5 of 6Step 6 of 6
StrategyInfrastructureRecruitmentActivationRevenueOptimisation
Optimisation feeds back into recruitment and activation, so the programme keeps improving.
01
Build
Programme strategy
Commercial model
Tracking
Attribution
Partner environment
Commission structure
02
Recruit
Partner profile
Partner research
Outreach
Applications
Qualification
03
Activate
Onboarding
Campaigns
Offers
Creative assets
Partner communication
04
Grow
Performance analysis
Partner activation
Commission optimisation
Campaign optimisation
New partner recruitment
Nothe Partner Infrastructure

The infrastructure behind the programme.

Every managed programme can include a branded partner environment, set up and operated by Nothe. It supports the service. It is not another platform your team has to run.

partners.yourbrand.com
Example view
Dashboard
Links & codes
Offers
Creative assets
Earnings
Payouts
Welcome back, Lumen Media
Your brand partner programme · NL, BE, DE
This month
Clicks
4,812
Conversions
126
Commission earned
€3,940
Your tracking link
partners.yourbrand.com/r/lumen-media
Copy link
Your promo code
LUMEN15
Copy code
Your offers
Spring offer · 15% off first order
CPA · €18 per new customer
Live
Subscriptions · recurring commission
20% of revenue for 12 months
Live
Germany launch bonus
Fixed reward per first 25 sales
Upcoming
Partner experience
Branded partner portal
Partner onboarding
Partner-specific offers
Creative asset management
Automated programme communication
Tracking & commissions
Unique tracking links
Promo codes
Conversion tracking
Attribution
Custom commission structures
Recurring commissions
Commission management
Management & reporting
Campaign management
Real-time reporting
Partner performance reporting
Multi-market programmes
API and integration options

"Your partners get a professional environment. You get visibility over every partner, conversion and commercial outcome."

Managed by Nothe

Software doesn't manage partners. People do.

Most companies do not need another platform to operate themselves. They need someone to own the channel: recruit the right partners, keep them active and act on the numbers. Nothe provides that commercial ownership around the infrastructure.

Software only
Platform access
Tracking
Dashboard
Client manages programme
Client recruits partners
Client activates partners
Nothe | Performance
Programme strategy
Infrastructure
Partner recruitment
Partner onboarding
Activation
Ongoing management
Performance optimisation
Reporting

The technology stays in the background. Nothe runs the programme.

Performance Visibility

Know exactly what the channel produces.

Activity, conversions, revenue and commission for every partner and programme, in one live view.

Programme overview
Demo data
All programmes · all markets
Last 90 days
Active partners
64
Clicks
38,420
Leads
1,184
Conversions
612
Revenue
€184,300
Commission
€22,110
Conversion rate
1.6%
Revenue by partner
Lumen Media
€42,600
Northpeak Reviews
€31,900
Studio Vale
€24,400
Brightline Partners
€19,800
Kade Deals
€14,200
Revenue by programme
Affiliate
53%
€96,800
Referral
22%
€41,200
Creator & content
16%
€30,100
Lead partners
9%
€16,200
Top-performing partners
Partner
Type
Conversions
Revenue
Commission
Lumen Media
Publisher
148
€42,600
€5,110
Northpeak Reviews
Affiliate
112
€31,900
€3,830
Studio Vale
Creator
86
€24,400
€2,930
Brightline Partners
Referral
41
€19,800
€2,380
Kade Deals
Affiliate
74
€14,200
€1,700
Illustrative demo data. Not Nothe client results.
Fit

A good fit when performance partnerships can become a real commercial channel.

Right fit
You have a proven product or service.
You can track a meaningful conversion.
You have sufficient margin for partner commissions.
You want to grow beyond paid advertising.
You want to build an affiliate or referral channel.
You already have a programme but it is underperforming.
You want someone to actively own the programme.
Not a fit
Unproven products
Extremely low-margin products
Mass influencer gifting
Social media management
One-off campaigns
Buying followers or traffic
Guaranteed revenue expectations
Engagement

Managed Performance Partnerships

Every programme starts with a short commercial assessment. From there, Nothe recommends the setup and ongoing management model that fits.

The assessment determines
Commercial objective
Target partners
Markets
Programme type
Commission economics
Tracking requirements
Recruitment requirements
Management scope
Engagement model
+
Initial programme build
Strategy, commercial model, infrastructure, tracking and the first partner recruitment.
+
Ongoing management
Recruitment, activation, partner management, optimisation and reporting, month by month.
+
Optional performance-based component
A component linked to agreed programme outcomes, where the economics support it.

Scope and pricing are agreed after the assessment, around your programme. No fixed packages.

Discuss your programme
FAQ

Questions, answered directly.

A managed service that builds and runs affiliate, referral and performance partner programmes for European companies. Nothe handles programme strategy, setup, partner recruitment, onboarding, tracking and attribution, commission structures, activation, ongoing management, optimisation and reporting as one integrated service.
No. Programmes run on Nothe Partner Infrastructure: a branded partner environment that Nothe sets up and operates for you. You get full visibility, but the infrastructure exists to support the managed service, not to give your team another platform to run.
European eCommerce brands, SaaS and technology companies, subscription businesses, online services and B2B companies with partner potential. It fits especially well when you are entering new European markets, or currently managing affiliates or referrals manually.
Yes. We start by assessing your current partners, tracking, commission structure and results, then decide together what to keep, fix or rebuild.
Through unique tracking links, promo codes and conversion tracking connected to your website, shop or CRM. Attribution rules are agreed before launch. Where no standard integration exists, we connect through an API.
The commission model is designed per programme: CPA, CPL, fixed rewards, recurring commissions, revenue share, or a combination. Different partners, markets and campaigns can run different models. Nothe manages approvals and commission administration.
Benelux, DACH and wider Europe. Programmes can run across multiple markets with market-specific offers, partners and reporting.
No. We commit to building, managing and optimising the programme properly, and to reporting openly on what it produces. Results depend on your product, margin, market and partner response.
Every programme starts with a short commercial assessment. We then recommend an initial programme build plus ongoing management, with an optional performance-based component where it fits. There are no fixed packages.
One partner. One programme. Measurable performance.

Build a performance channel that pays for results.

Nothe builds and manages affiliate, referral and performance partner programmes for European businesses. From programme design and partner recruitment to tracking, attribution and optimisation.

Tell us about your product, markets and any current programme. We reply within one working day. If we are a fit, the next step is a short commercial assessment. Nothing is agreed before that.

Thanks, we will be in touch within one business day.
Something went wrong. Please email hello@nothe.co.