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Nothe | Performance

Turn partnerships into a measurable growth channel.

We build, launch and manage affiliate, referral and performance partner programmes. We find the right partners, track every conversion and grow what works.

Free · 45 minutes · No obligation · Max. 4 scans per month
You only pay partners for results
We recruit, activate and manage the partners
Your own branded partner portal
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The Challenge

Partner programmes are easy to start. Harder to make productive.

Many companies start an affiliate or referral programme. The first partners sign up, and then the programme stalls. The software works. What is missing is someone who owns the programme.

Partners sign up but never activate.
Partners sign up and get a link, but most never send a single visitor.
Tracking and attribution become difficult to trust.
When a sale is not tracked or a commission is unclear, partners stop promoting.
Recruitment becomes a volume exercise instead of finding productive partners.
You get hundreds of sign-ups, but very few partners with the right audience.
Nobody consistently manages, activates and optimises the channel.
Marketing, sales and finance all touch the programme, but nobody runs it every day.

Technology tracks the programme. Active management grows it.

What Nothe Does

One partner for the entire programme.

Strategy, set-up, recruitment and daily management. All in one Nothe service.

01
Strategy & Programme Design
We decide how the programme makes money: which partners, which markets, what commission and how sales are credited to partners.
02
Setup & Infrastructure
We set up the partner environment: tracking, offers, commissions, dashboards and reports.
03
Partner Recruitment
We find and contact affiliates, publishers, creators, referral partners and other suitable partners.
04
Onboarding & Activation
We give partners the information, materials, links and offers they need to get started.
05
Programme Management
We manage partners, campaigns, communication, approvals and commissions, every day.
06
Optimisation
We study the results per partner and decide where to grow, what to improve and what to stop.
Programme Types

Different partners. Different commercial models.

Nothe designs the programme around the result you want, not around a standard template. Each partner, market or campaign can have its own model.

Affiliate Programme
Pay partners for measurable sales or conversions.
Referral Programme
Reward trusted introductions that turn into real opportunities or customers.
Creator & Content Partners
Work with suitable creators and publishers, and pay them for measurable results.
Lead Partner Programme
Reward partners for accepted or qualified leads.
Revenue Share
Share an agreed percentage of generated revenue.
Hybrid Programme
Combine pay per sale (CPA), pay per lead (CPL), fixed rewards and revenue share.

Software doesn’t manage partners. People do. That is why Nothe runs the programme for you.

Commission calculator

What does a partner sale cost you, and what do you earn?

Enter your own numbers. You see straight away how much profit you keep from a sale through a partner, after paying the partner.

1
Enter your numbers, or pick an example
2
See what you earn on every partner sale
3
Discuss it in a free programme scan
Try an example:
What a customer spends per order, excluding VAT.
What you keep from an order after product and delivery costs.
The share of the order value a partner earns per sale.
How many sales partners bring in per month.
Profit here means order value minus product, delivery and partner costs. Illustrative calculation, excluding VAT and Nothe fees.
Your profit per partner sale
Your profit
Partner
Product & delivery costs

A partner sells your product for . You pay the partner for that sale. After product costs and the partner’s commission, you keep profit. With partner sales a month, that is profit per month. You only pay the partner when a sale actually happens.

You pay the partner per sale
Your profit per sale without a partner
Share of your profit that goes to the partner
Per month
Sales via partners
Paid to partners
Your profit
The partner earns more than your margin. You would lose money on every sale.
More than half of your profit goes to the partner. We would look at this closely in the scan.
There is healthy room to reward partners.
The Nothe Method™ for Performance

Build. Recruit. Activate. Grow.

Four stages, one team. We build the programme once. After that, recruitment, activation and growth continue.

Stage 1 of 4Stage 2 of 4Stage 3 of 4Stage 4 of 4
BuildRecruitActivateGrow
Grow feeds back into Recruit and Activate, so the programme keeps improving.
Nothe Partner Infrastructure

The infrastructure behind the programme.

Every programme we manage can have its own partner environment in your brand style. Nothe sets it up and runs it. Your team does not have to operate another platform.

What your partners see
partners.yourbrand.com
Example view
Dashboard
Links & codes
Offers
Creative assets
Earnings
Payouts
Welcome back, Lumen Media
Partner programme · NL, BE, DE
This month
Clicks
4,812
Conversions
126
Commission earned
€3,940
Your tracking link
partners.yourbrand.com/r/lumen-media
Copy link
Your promo code
LUMEN15
Copy code
Your offers
Spring offer · 15% off first order
CPA · €18 per new customer
Live
Subscriptions · recurring commission
20% of revenue for 12 months
Live
Germany launch bonus
Fixed reward for the first 25 sales
Upcoming
What you see
Programme overview
Demo data
All programmes · all markets
Last 90 days
Active partners
64
Clicks
38,420
Leads
1,184
Conversions
612
Revenue
€184,300
Commission
€22,110
Conversion rate
1.6%
Revenue by partner
Lumen Media
€42,600
Northpeak Reviews
€31,900
Studio Vale
€24,400
Brightline Partners
€19,800
Kade Deals
€14,200
Revenue by programme
Affiliate
53%
€96,800
Referral
22%
€41,200
Creator & content
16%
€30,100
Lead partners
9%
€16,200
Top-performing partners
Partner
Type
Conversions
Revenue
Commission
Lumen Media
Publisher
148
€42,600
€5,110
Northpeak Reviews
Affiliate
112
€31,900
€3,830
Studio Vale
Creator
86
€24,400
€2,930
Brightline Partners
Referral
41
€19,800
€2,380
Kade Deals
Affiliate
74
€14,200
€1,700
Illustrative demo data. Not Nothe client results.
Partner experience
Branded partner portal
Partner onboarding
Partner-specific offers
Creative asset management
Automated programme communication
Tracking & commissions
Unique tracking links
Promo codes
Conversion tracking
Attribution
Custom commission structures
Recurring commissions
Commission management
Management & reporting
Campaign management
Real-time reporting
Partner performance reporting
Multi-market programmes
API and integration options

"Your partners get a professional environment. You get visibility over every partner, conversion and commercial outcome."

Example Programmes

What a managed programme looks like in practice.

Three common starting points and how Nothe handles them. These are example scenarios, not client results.

E-commerce brand · DACH expansion
Starting point
A proven online brand from the Benelux wants to grow in Germany and Austria. It does not want to raise its ad budget at the same speed.
Approach
An affiliate programme with offers per market. We recruit German-speaking publishers and creators, and set up promo codes and tracking per country.
What we work towards
A channel that pays per sale, with reports per partner and per market.
SaaS · Benelux
Starting point
A SaaS company gets its best customers through recommendations. But referrals are handled by email and spreadsheets.
Approach
A referral programme for customers, consultants and agencies. It includes tracking links, recurring commission and a partner portal in the company’s own brand style.
What we work towards
Every introduction is visible and rewarded fairly, so good partners keep recommending.
Subscription business · Europe
Starting point
An existing affiliate programme has hundreds of partners, but only a few of them generate sales.
Approach
We review partners, tracking and commissions. Then we reactivate promising partners, adjust the commissions and recruit in a targeted way.
What we work towards
Fewer inactive partners, more productive ones, and commission costs that match what the channel delivers.
Fit

A good fit when performance partnerships can become a real commercial channel.

Right fit
You have a proven product or service.
You can track a meaningful conversion.
You have sufficient margin for partner commissions.
You want to grow beyond paid advertising.
You want to build an affiliate or referral channel.
You already have a programme but it is underperforming.
You want someone to actively own the programme.
Not a fit
Unproven products
Extremely low-margin products
Mass influencer gifting
Social media management
One-off campaigns
Buying followers or traffic
Guaranteed revenue expectations
Reza Vinkes, founder of Nothe
Why Nothe | Performance

"I have built partner channels in technology, SaaS and e-commerce for more than 20 years. I have seen many programmes start and few succeed. The problem is rarely the software. It is almost always that nobody owns the programme. I built Nothe | Performance to be that owner, so partnerships become a channel that pays for results."

Reza Vinkes
Founder, Nothe
Connect on LinkedIn →
Start here

Start with a free programme scan.

In one 45-minute call we look at your product, margin and markets. Within five working days you receive a one-page advice. Free and without obligation.

What the free scan gives you
A clear go or no-go for a partner programme
The programme type that fits your business
An indication of your room for partner commission
Three concrete recommendations to start with
We do a maximum of 4 scans per month. We contact you if there is a fit.
How it works
01
Request the scan
Tell us about your company via the form below.
02
Scan call
45 minutes about your product, margin, markets and goals.
03
One-page advice
Within five working days, in writing. You decide what comes next.
Request your free scan
Already running a programme? The scan works for that too.
01
Free
Free programme scan
A 45-minute call and a one-page advice.
02
€1,950 excl. VAT
Programme plan
Partner profile, commission model, forecast, tracking plan and recruitment approach. Credited in full if you start within three months.
Request a programme plan →
03
Tailored
Build & management
Programme build plus ongoing management, with an optional performance-based fee.
FAQ

Questions, answered directly.

A managed service. Nothe builds and runs affiliate, referral and performance partner programmes for European companies. We handle everything: strategy, set-up, recruitment, onboarding, tracking, commissions, daily management, optimisation and reporting.
No. Programmes run on Nothe Partner Infrastructure: a partner environment in your brand style that Nothe sets up and runs for you. You can see everything, but your team does not get another platform to manage.
European e-commerce brands, SaaS and technology companies, subscription businesses, online services and B2B companies that work with partners. It fits especially well if you are entering new European markets, or if you now manage affiliates or referrals by hand.
Yes. First we review your current partners, tracking, commissions and results. Then we decide together what to keep, improve or rebuild.
With unique tracking links, promo codes and conversion tracking on your website, shop or CRM. Before launch, we agree which partner gets credit for which sale. If there is no standard connection, we connect through an API.
We choose the commission model per programme: pay per sale (CPA), pay per lead (CPL), fixed rewards, recurring commission, revenue share or a mix. Each partner, market or campaign can have its own model. Nothe handles approvals and the commission administration.
The Benelux, DACH and the rest of Europe. One programme can run in several markets, with its own offers, partners and reports per market.
No. We promise to build, manage and improve the programme properly, and to report openly on the results. Results depend on your product, your margin, your market and how partners respond.
Every programme starts with a free programme scan: a 45-minute call and a one-page advice. If you want it fully worked out, we make a programme plan for €1,950 excl. VAT, credited in full if you start within three months. Build and management are tailored, with an optional performance-based part.
One partner. One programme. Measurable performance.

Build a performance channel that pays for results.

Nothe builds and manages affiliate, referral and performance partner programmes for European businesses. From programme design and partner recruitment to tracking, attribution and optimisation.

What happens next
01
Send the form
We reply within one working day.
02
Scan call
45 minutes with Reza about your product, margin and markets.
03
One-page advice
Within five working days. You decide what comes next.
What can we help you with?
Thanks. We will be in touch within one working day.
Something went wrong. Please email hello@nothe.co.