B2B & Partner Development

Start a conversation See how it works

20+ years of commercial experience across B2B, technology, SaaS, hardware and e-commerce in Benelux, DACH and wider Europe.

Two routes to market. One accountable owner.

Nothe develops direct B2B accounts and commercial partnerships, working alongside your existing commercial team on one agreed objective.

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Beyond lead generation.

Lead generation identifies prospects and delivers meetings. Nothe takes responsibility for developing a defined commercial opportunity, and stays involved as it progresses.

Six steps, applied to both routes.

One agreed objective feeds two routes to market, developed in parallel and reported together. Both run through the same six steps below.

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Commercial progress you can see.

You always know who we are targeting, who we are talking to, which opportunities are real, which partners are being developed and what happens next. No status meeting required.

What this work looks like in practice.

Real engagements, described as they ran: the objective, the approach and what it produced.

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Objective

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Approach

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Outcome

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References available on request.

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Senior commercial capacity without another permanent hire.

Fractional is how Nothe delivers B2B and partner development, not a separate service. You get experienced commercial capacity working alongside your existing organisation, scoped to one objective, with no recruitment process and no permanent headcount.

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Who this is for, and who it isn’t.

B2B and partner development works well in some situations and badly in others. Here is where it fits.

B2B & Partner Development

One focused commercial development engagement. Deliberately constrained, so the work stays senior and properly done.

For context: a senior commercial hire costs roughly €8,000 to €10,000 per month fully loaded, before recruitment fees and ramp-up time.

Build. Activate. Develop.

What actually happens once we start, without promising a fixed number of meetings or deals.

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Questions, answered directly.

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Start with a readiness check.

Ten questions on proposition, pricing, margin, materials and ownership. You get a score out of 30 and a short diagnosis of what to fix before developing accounts or partners. No email needed to see your result.

Take the assessment

"After 20+ years in commercial roles across technology, media, SaaS, hardware and e-commerce, I have rarely seen a shortage of potential customers or partners. Finding them is the easy part. Creating access, and turning that into a productive commercial relationship, takes time and ownership. That is the gap Nothe is designed to fill."

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