Build pipeline. Develop accounts. Grow through partners.
Nothe helps European B2B companies win new accounts and build partner channels. You get senior commercial capacity without hiring another permanent employee.
Growth is rarely held back by a lack of opportunity.
Most companies already know which markets, accounts and partners they want to reach. What is often missing is senior time to open those doors and follow through. That is the gap Nothe fills, between spotting an opportunity and developing it.
Two routes to market. One accountable owner.
Nothe develops direct B2B accounts and commercial partnerships, working alongside your existing commercial team on one agreed objective.
Beyond lead generation.
Lead generation identifies prospects and delivers meetings. Nothe takes responsibility for developing a defined commercial opportunity, and stays involved as it progresses.
What this work looks like in practice.
Real engagements, described as they ran: the objective, the approach and what it produced.
Six steps, applied to both routes.
One agreed objective feeds two routes to market, developed in parallel and reported together. Both run through the same six steps below.
Making partner revenue measurable.
Partners stay active when they trust the numbers. Most programmes fail here first: a referral cannot be traced, a reward is disputed, and the partner quietly stops selling. We set up the layer that prevents that.
Partner programmes built around the commercial outcome.
The reward follows what the business actually wants. Different partners, markets or campaigns can run different models.
Commercial progress you can see.
You always know who we are targeting and who we are talking to. You see which opportunities are real, which partners we are developing, and what happens next. No status meeting required.
Built and managed by Nothe.
We define the programme, recruit and onboard the partners, put the tracking and attribution layer in place, and manage partner activity and performance from there.
The technology stays in the background. The focus stays on building a productive commercial channel.
Discuss your partner programme
"After 20+ years in commercial roles across technology, media, SaaS, hardware and e-commerce, I have rarely seen a shortage of potential customers or partners. Finding them is the easy part. Creating access, and turning that into a productive commercial relationship, takes time and ownership. That is the gap Nothe is designed to fill."
How the work gets delivered.
Fractional is the delivery model, not a separate service. The alternative is a permanent hire: months of recruitment, a full salary, and a bet placed before you know the market responds. This is the same seniority, scoped to one objective, starting now.
Who this is for, and who it isn’t.
B2B and partner development works well in some situations and badly in others. Here is where it fits.
B2B & Partner Development
One focused commercial development engagement. Deliberately constrained, so the work stays senior and properly done.
For comparison: a senior commercial hire costs around €8,000 to €10,000 per month in total. That is before recruitment fees and ramp-up time.
Scope is agreed around one commercial objective. Most engagements continue beyond 90 days where the results justify it.
Start a conversationBuild. Activate. Develop.
What actually happens once we start, without promising a fixed number of meetings or deals.
Questions, answered directly.
Start with a readiness check.
Ten questions on proposition, pricing, margin, materials and ownership. You get a score out of 30 and a short diagnosis of what to fix before developing accounts or partners. No email needed to see your result.
Let’s develop the right accounts and partners.
Want to enter a new market, win strategic accounts or build a partner channel? Let’s talk. We look at your objective, where we can add value, and whether we are a fit. No long sales process. No obligation.
Tell us about your business. We reply within one working day. If we are a fit, you get a short written summary first: the objective, the recommended focus and clear pricing. Nothing is agreed before that.