For B2B, SaaS and e-commerce companies
Turn partnerships into a measurable growth channel.
We set up and run your partner programme, from finding the right partners to tracking every sale. You only pay partners when they bring in a customer.
Free · About 3 minutes · Instant result
You only pay partners for results
We recruit, activate and manage the partners
A partner portal in your brand style
The Challenge
Partner programmes are easy to start. Harder to make productive.
Many companies start an affiliate or referral programme. The first partners sign up, and then nothing happens. The software works fine. What is missing is someone who takes charge of the programme.
Software tracks the programme. People make it grow.
What Nothe Does
One partner for the entire programme.
Strategy, set-up, finding partners and ongoing management. You get the results of a partner team, without hiring one.
01
Strategy & Programme Design
We plan how the programme makes money: which partners, which markets, how much commission, and who gets credit for which sale.
02
Set-up & Infrastructure
We set up everything partners need: tracking, offers, commissions, dashboards and reports.
03
Partner Recruitment
We find and contact suitable partners: affiliates, publishers and creators, and for B2B, agencies, consultants and resellers.
04
Onboarding & Activation
We give partners the information, links, materials and offers they need to start.
05
Programme Management
We run partners, campaigns, communication, approvals and commissions every day.
06
Optimisation
We check the results of each partner. Then we decide what to grow, what to improve and what to stop.
Programme Types
Different partners. Different commercial models.
We build the programme around the result you want. There is no standard template. Each partner, market or campaign can have its own model.
Affiliate Programme
Pay partners for measurable sales or conversions.
Referral Programme
Reward customers, agencies and consultants for introductions that turn into real deals.
Creator & Content Partners
Work with the right creators and publishers, and pay them for results you can measure.
Lead Partner Programme
Reward partners for accepted or qualified leads.
Revenue Share
Give partners an agreed share of the revenue they bring in.
Hybrid Programme
Mix pay per sale (CPA), pay per lead (CPL), fixed rewards and revenue share.
Not sure which model fits? The free scan recommends one for your business.
Commission calculator
What does a partner sale cost you, and what do you earn?
Enter your own numbers. You see right away how much profit you keep from a partner sale, after you pay the partner.
1
Enter your numbers, or pick an example2
See what you earn on every partner sale3
Get full advice in the free scanTry an example:
The examples use typical industry figures. Enter your own numbers to get a calculation that fits you.
What a customer pays per order. For SaaS: the contract value in the first year. Excluding VAT.
What you keep from an order after product and delivery costs.
The share of the order value a partner earns per sale.
How many sales partners bring in per month.
Profit means: order value minus product, delivery and partner costs. This is an example calculation, without VAT and Nothe fees.
Your profit per partner sale
Your profit
Partner
Product & delivery costs
A partner sells your product for . You pay the partner for that sale. After product costs and the partner’s commission, you keep profit. With partner sales a month, that is profit per month. You only pay the partner when a sale actually happens.
You pay the partner per sale
Your profit per sale without a partner
Share of your profit that goes to the partner
Per month
Sales via partners
Paid to partners
Your profit
The partner earns more than your margin. You would lose money on every sale.
More than half of your profit goes to the partner. The free scan shows a commission range that fits your margin.
You have enough room to reward partners well.
The Nothe Method™
Build. Recruit. Activate. Grow.
Four stages, one team. We build the programme once. After that, we keep finding, activating and growing partners.
What we learn in Grow goes back into Recruit and Activate, so the programme keeps getting better.
Curious what this could bring your business?
The free online scan shows it in about 3 minutes: your score, the programme that fits and your first steps.
Nothe Partner Infrastructure
The infrastructure behind the programme.
Every programme can have its own partner portal in your brand style. We set it up and run it. Your team does not need to learn another platform.
What your partners see
What you see
This is an example of the dashboard you get. The numbers are made up to show how it works. Your dashboard shows your own partners and results.
Partner experience
Branded partner portal
Partner onboarding
Partner-specific offers
Creative asset management
Automated programme communication
Tracking & commissions
Unique tracking links
Promo codes
Conversion tracking
Attribution
Custom commission structures
Recurring commissions
Commission management
Management & reporting
Campaign management
Real-time reporting
Partner performance reporting
Multi-market programmes
Built for every setup
01
Integrations
We connect your webshop, CRM or app through REST API and webhooks, so sales and leads flow into the programme automatically.
02
Multi-method tracking
S2S postback, pixel, coupon codes, deep links and Google, Meta and TikTok click IDs.
03
Every commission model
RevShare, CPA, CPL, CPS, hybrid and tiered. Per partner or per offer.
"Your partners get a professional portal. You see every partner, every sale and every result."
Example Programmes
What a managed programme looks like in practice.
Three common situations and how we handle them. These are worked examples of how we work. They are not client cases.
E-commerce brand · DACH expansion
Starting point
A successful online brand from the Benelux wants to grow in Germany and Austria, without spending much more on ads.
Approach
An affiliate programme with offers for each market. We find German-speaking publishers and creators, and set up promo codes and tracking for each country.
What we work towards
A sales channel that pays per sale, with reports for each partner and each market.
SaaS · Benelux
Starting point
A SaaS company gets its best customers through recommendations. But it tracks them in emails and spreadsheets.
Approach
A referral programme for customers, consultants and agencies. With tracking links, recurring commission and a partner portal in the company’s own brand style.
What we work towards
Every introduction is visible and fairly rewarded, so good partners keep recommending you.
B2B software · Benelux and DACH
Starting point
A B2B software company sells through its own sales team. Agencies and consultants sometimes bring in a customer, but there is no system for it.
Approach
A B2B partner programme for agencies, consultants and resellers. With clear lead registration, a fee per qualified lead or new customer, and sales materials for partners.
What we work towards
A steady flow of introductions from partners, with clear rules on who gets credit and what each partner earns.
Who it is for
Where Nothe adds the most value.
A good fit if
your product or service already sells.
you can track a sale or a lead online.
you have room to reward partners for results.
you want to rely less on paid advertising.
you want to build an affiliate, referral or B2B partner channel.
you already have a programme that could do better.
What we don’t do
Sending free products to influencers
Social media management
One-off campaigns
Buying followers or traffic
Guaranteeing revenue
Not sure if it fits?
Take the free online scan. Your score and first advice in about 3 minutes.
Why Nothe
"For twenty years I have built partner channels in B2B, SaaS and e-commerce. One thing I learned: programmes rarely fail because of the software. They fail because nobody takes charge. At Nothe, I do. I find the partners, help them start and keep them active. You focus on your product."
Reza Vinkes
Founder, Nothe
View LinkedIn profile →
Start here
See in 3 minutes if partners can grow your sales.
Answer 12 short questions online. You see your score and first advice straight away. It is free, and you are not committed to anything.
What the free scan gives you
A score from 0 to 100: is a partner programme right for you?
The programme type that fits your business
A commission range and your profit per partner sale
Three clear first steps
If it is not a fit yet, the result shows what to improve first.
How it works
01
Fill in the scan
12 short questions about your company, numbers and goals.
02
Instant result
Your score, programme advice, commission range and first steps.
03
Optional call
Want to go through it? A free 30-minute call with Reza.
Already running a programme? The scan shows where it can do better.
01
Free
Free programme scan
An online scan of about 3 minutes, with an instant result.
02
€3,500 per month
Managed partner programme
✓Strategy and start plan in month 1
✓Partner portal in your brand style
✓Finding and activating partners
✓Ongoing management and monthly report
No set-up fee · Minimum 6 months
For one programme in up to two markets. Less than hiring a partner manager, and the portal, tracking and recruitment are already included. Larger scope? We make a tailored proposal.
Review after 90 days. If the agreed milestones are not met, you can stop.
Excluding VAT, partner commissions and media budget.
Discuss your programme →
FAQ
Questions, answered directly.
A fully managed service: we do the work. Nothe sets up and runs affiliate, referral and B2B partner programmes for European companies. We handle everything: strategy, set-up, finding partners, onboarding, tracking, commissions, ongoing management, improvements and reports.
No. Programmes run on Nothe Partner Infrastructure: a partner portal in your brand style that we set up and run for you. You can see everything, but your team does not have to manage another platform.
No. Nothe is not an affiliate network or marketplace. We do not sell access to a pool of affiliates, and we do not take a cut from your partners. We build and run your own partner programme: your brand, your partners, your data and your agreements. If you stop, the partners and the programme stay yours.
European B2B companies, SaaS and tech companies, webshops, subscription businesses and online services. For B2B, we mainly work with referral and channel partners such as agencies, consultants and resellers. It fits best if you are entering new European markets, or if you still manage partners by hand.
Yes. First we check your partners, tracking, commissions and results. Then we decide together what to keep, what to improve and what to rebuild.
With personal tracking links, promo codes and sales tracking on your website, shop or CRM. Before we start, we agree which partner gets credit for which sale. If there is no standard connection, we connect through an API.
We choose the commission model for each programme: pay per sale (CPA), pay per lead (CPL), fixed rewards, recurring commission, revenue share or a mix. Each partner, market or campaign can have its own model. We handle approvals and pay-outs.
The Benelux, the rest of Europe and the wider EMEA region. One programme can run in several markets, each with its own offers, partners and reports.
No. We promise to build, run and improve the programme well, and to report honestly on the results. Results depend on your product, your margin, your market and how partners respond.
Every programme starts with the free online scan: 12 questions, about 3 minutes, with an instant result. A call to go through it is optional. After that, a managed programme costs €3,500 per month, excluding VAT, for one programme in up to two markets, with a minimum term of 6 months. This includes everything: strategy, set-up, partner portal, recruitment, ongoing management and reports. There is no set-up fee. After 90 days, we review together: if the agreed milestones are not met, you can stop. You pay partner commissions yourself, directly to the partners.
One partner. One programme. Measurable growth.
Build a performance channel that pays for results.
Tell us what you sell and where. We reply within one working day. Prefer to check your fit first? Take the 3-minute scan →
What happens next
01
Send the form
We reply within one working day.
02
Call
30 minutes with Reza about your goals and questions.
03
Proposal
If it fits, you get a clear proposal. You decide what comes next.